BRAND DEVELOPMENT
BRAND DEVELOPMENT
VERISHOP BRAND REFRESH
Roles: Art Director, Graphic Designer, Cross-Functional Collaboration
VERISHOP GROUP
project description
Our goal was to modernize the brand's image and create a cohesive look and feel across all three subcategories by giving it a wholistic brand identity for the base. We started by conducting research on the target audience and competitors to better understand the market and identify areas of opportunity. Our efforts to modernize the brand's visual identity, began by exploring the current brand's logo. Our aim was to create a modern and professional look that appeals to small business owners and sets the brand apart from competitors. With a fresh look on the color palette, imagery and implementations of all of that while maintaining the same type family, our hopes that it would align with the brand's voice but with a refreshed outlook.
current brand
brand exploration
EMAIL MARKETING
project description
As the Art Director at Verishop, I was in charge of designing a visually stunning and user-friendly homepage while providing guidance and supervision over email marketing for campaigns throughout the year. With a focus on creating a seamless user experience, I carefully selected and organized the featured products and campaigns, ensuring that they are easy to find and visually appealing. To achieve this, I employed a minimalist design approach with a clean layout, bold typography, and high-quality product imagery. I also made sure to include clear calls-to-action and intuitive navigation to guide users through the site. Overall, my design showcases a balance between aesthetics and functionality, resulting in a cohesive and engaging digital experience for the user.
old email marketing
refreshed email marketing
AMAZON STOREFRONT FOR GHOST DEMOCRACY
Art Direction, Photography styling, Brand Guidelines, Product Photography
product listing branded assets
SHOPMONKEY
Illustration, Social Media Content, E-book compilation
social media implementation
shopmonkey e-book
This series of projects were to create a consistent visual style that communicated data and interest about the product. Creating a strong guide to what other e-books would come, our team took the time to implement the right amount of supporting illustrations, graphics and data presentation to convert potential clients into customers.
ZIGZY
Social Media Design System, Illustrations, Brand guideline creation
STORY COFFEE ROASTERS
Branding, Package Design, Print Design, Illustration, Store interior consultation
Final Assembled product on the shelves of Story Coffee Cafe #1
Signage for Cafe #2
Signage for Cafe #1
URBAN FORK MAGAZINE
Photography, Layout Design, Food styling, Illustration
TRENDALYTICS REBRAND
